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In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind.In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business:1) measuring attention2) understanding the psychobiology of attention3) using attention technologies to structure and protect attention4) adapting lessons from traditional attention industries like advertisingDrawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.

Book is in NEW condition. 0.92

Unread book in perfect condition.

This Element looks at contemporary authorship via three key authorial roles: indie publisher, hybrid author, and fanfiction writer. The twenty-first century's digital and networked media allows writers to disintermediate the established structures of royalty publishing, and to distribute their work directly to - and often in collaboration with - their readers. This demotic author, one who is 'of the people', often works in genres considered 'popular' or 'derivative'. The demotic author eschews the top-down communication flow of author > text > reader, in favor of publishing platforms that generate attention capital, such as blogs, fanfiction communities, and social media.

“Cinema brings the industrial revolution to the eye,” writes Jonathan Beller, “and engages spectators in increasingly dematerialized processes of social production.” In his groundbreaking critical study, cinema is the paradigmatic example of how the act of looking has been construed by capital as “productive labor.” Through an examination of cinema over the course of the twentieth century, Beller establishes on both theoretical and historical grounds the process of the emergent capitalization of perception. This process, he says, underpins the current global economy. By exploring a set of films made since the late 1920s, Beller argues that, through cinema, capital first posits and then presupposes looking as a value-productive activity. He argues that cinema, as the first crystallization of a new order of media, is itself an abstraction of assembly-line processes, and that the contemporary image is a politico-economic interface between the body and capitalized social machinery. Where factory workers first performed sequenced physical operations on moving objects in order to produce a commodity, in the cinema, spectators perform sequenced visual operations on moving montage fragments to produce an image. Beller develops his argument by highlighting various innovations and film texts of the past century. These innovations include concepts and practices from the revolutionary Soviet cinema, behaviorism, Taylorism, psychoanalysis, and contemporary Hollywood film. He thus develops an analysis of what amounts to the global industrialization of perception that today informs not only the specific social functions of new media, but also sustains a violent and hierarchical global society.

“Cinema brings the industrial revolution to the eye,” writes Jonathan Beller, “and engages spectators in increasingly dematerialized processes of social production.” In his groundbreaking critical study, cinema is the paradigmatic example of how the act of looking has been construed by capital as “productive labor.” Through an examination of cinema over the course of the twentieth century, Beller establishes on both theoretical and historical grounds the process of the emergent capitalization of perception. This process, he says, underpins the current global economy. By exploring a set of films made since the late 1920s, Beller argues that, through cinema, capital first posits and then presupposes looking as a value-productive activity. He argues that cinema, as the first crystallization of a new order of media, is itself an abstraction of assembly-line processes, and that the contemporary image is a politico-economic interface between the body and capitalized social machinery. Where factory workers first performed sequenced physical operations on moving objects in order to produce a commodity, in the cinema, spectators perform sequenced visual operations on moving montage fragments to produce an image. Beller develops his argument by highlighting various innovations and film texts of the past century. These innovations include concepts and practices from the revolutionary Soviet cinema, behaviorism, Taylorism, psychoanalysis, and contemporary Hollywood film. He thus develops an analysis of what amounts to the global industrialization of perception that today informs not only the specific social functions of new media, but also sustains a violent and hierarchical global society.

Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library. 0.71

Book is in NEW condition. 0.71

This Element looks at contemporary authorship via three key authorial roles: indie publisher, hybrid author, and fanfiction writer. The twenty-first century's digital and networked media allows writers to disintermediate the established structures of royalty publishing, and to distribute their work directly to - and often in collaboration with - their readers. This demotic author, one who is 'of the people', often works in genres considered 'popular' or 'derivative'. The demotic author eschews the top-down communication flow of author > text > reader, in favor of publishing platforms that generate attention capital, such as blogs, fanfiction communities, and social media.

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

On any given day, policymakers are required to address a multitude of problems and make decisions about a variety of issues, from the economy and education to health care and defense. This has been true for years, but until now no studies have been conducted on how politicians manage the flood of information from a wide range of sources. How do they interpret and respond to such inundation? Which issues do they pay attention to and why? Bryan D. Jones and Frank R. Baumgartner answer these questions on decision-making processes and prioritization in The Politics of Attention. Analyzing fifty years of data, Jones and Baumgartner's book is the first study of American politics based on a new information-processing perspective. The authors bring together the allocation of attention and the operation of governing institutions into a single model that traces public policies, public and media attention to them, and governmental decisions across multiple institutions. The Politics of Attention offers a groundbreaking approach to American politics based on the responses of policymakers to the flow of information. It asks how the system solves, or fails to solve, problems rather than looking to how individual preferences are realized through political action.

If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.

If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.

This collection of essays presents a nearly comprehensive understanding of Western and non-Western perceptions of the United States since World War II. The book does not seek to attack or defend the U.S. but rather looks to bring sustained attention to th

During a tumultuous period when financial speculation began rapidly to outpace industrial production and consumption, Victorian financial journalists commonly explained the instability of finance by criticizing its inherent artifice―drawing persistent attention to what they called “fictitious capital.” In a shift that naturalized this artifice, this critique of fictitious capital virtually disappeared by the 1860s, replaced by notions of fickle investor psychology and mental equilibrium encapsulated in the fascinating metaphor of “psychic economy.”In close rhetorical readings of financial journalism, political economy, and the works of Dickens, Eliot, and Trollope, Kornbluh examines the psychological framing of economics, one of the nineteenth century’s most enduring legacies, reminding us that the current dominant paradigm for understanding financial crisis has a history of its own. She shows how novels illuminate this displacement and ironize ideological metaphors linking psychology and economics, thus demonstrating literature’s unique facility for evaluating ideas in process. Inheritors of this novelistic project, Marx and Freud each advance a critique of psychic economy that refuses to naturalize capitalism.

Amazonian Caboclo Society is concerned with peasant society in Brazilian Amazonia. Most anthropological work in Amazonia has focused on Indian groups, and caboclos (peasants of mixed ancestry) have generally been regarded as relics of the haphazard development of Amazonia and have received little serious attention. This volume aims to analyze the reasons for the relative 'invisibility' of caboclo society. It traces the development of caboclo societies and argues that much of the current discussion of 'sustainable development' fails to recognize the important legacy of historical caboclo society.

Amazonian Caboclo Society is concerned with peasant society in Brazilian Amazonia. Most anthropological work in Amazonia has focused on Indian groups, and caboclos (peasants of mixed ancestry) have generally been regarded as relics of the haphazard development of Amazonia and have received little serious attention. This volume aims to analyze the reasons for the relative 'invisibility' of caboclo society. It traces the development of caboclo societies and argues that much of the current discussion of 'sustainable development' fails to recognize the important legacy of historical caboclo society.

This book is exclusively written as an international finance textbook, providing a coherent introduction to the financial aspect of international economics. Utilizing the 1944 Bretton Woods Conference as a unifying theme, the book draws attention to the international financial system, and extends discussion on key topics such as foreign exchange markets, and the overall functioning of the open-economy macroeconomic system.The book also analyzes the 2008 international financial crisis and global recession, questions the need for another Bretton Woods Conference, and encourages critical thinking about the health of the current international financial system in promoting human well-being. This book will serve as a good reference source for people who are interested in key issues surrounding the international finance system and international economics.

Interest in John Maynard Keynes has increased significantly over the past decade with the publication of his collected writings, increased access to his unpublished papers, and the resulting explosion of secondary literature. Responding to this renewed attention, this collection brings together economists and historians of economics with scholars from philosophy and other related fields to reconsider Keynes’s work and its legacy.Several of these essays look at Keynes not simply as an economist, but more broadly as a philosopher. Special attention is directed to his views on aesthetics and moral philosophy, as well as his contributions as a probability theorist. The development of the Keynesian heritage is also considered: How did Keynesian ideas become assimilated and domesticated into the mainstream of economic thought—to the point of becoming dominant as the orthodoxy of the economics profession? What was the relationship between postwar British conservatives, Keynes’s work, and Britain’s relative economic decline? The archivist in charge of Keynes’s papers provides an additional vantage point on Keynes’s working methods and the broad range of scholars interested in his writings. Finally, all of the essays are followed by a responder’s comments, thus providing an exchange of viewpoints.Contributors. A. W. Coats, Allin F. Cottrell, Jacqueline Cox, William Darity, John Davis, Robert Dimand, Peter Groenewegen, Kevin Hoover, Henry E. Kyburg Jr., David Laidler, Michael S. Lawlor, Greg Lilly, D. E. Moggridge, R. M. O’Donnell, Kerry Pearce, Jochen Runde, Teddy Seidenfeld, J. D. Tomlinson

Kevin Greene shows how archaeology can help provide a more balanced view of the Roman economy by informing the classical historian about geographical areas and classes of society that received little attention from the largely aristocratic classical writers whose work survives.